Archive: How
How we do things
storytelling is at our core
And it has little to do with milk, cookies and bedtime. Rather, it’s about taking people on a compelling journey.
The stories onetwenty communications tells start by engaging your target audiences. We empathize and establish context and connections with them, and we offer content using the interaction methods they prefer.
Our stories then proceed to help your audiences build richer understanding of the messages you want to deliver. Engagement and empathy lead to alignment and understanding.
Ultimately, our stories position your target audience to act in accordance with their richer understanding.
But the reality is, the story doesn’t end there. Once you’ve built a relationship, it requires stewardship. So whether it’s a blog post or a website… the content we create, the stories we craft, and the platforms we build, ongoingly engage your audiences.
“Once upon a time…”
Not.
we see perfection in detail
While some believe craftsmanship is something reserved for makers of fine leather goods, cabinets and timepieces, onetwenty communications is passionate about craftsmanship in everything we do in the communications space.
Every piece of content we create, every digital property we launch… we view as a reflection of us personally and of our commitment to quality, creativity, precision, clarity and artistry.
It’s not just “dark blue.”
It’s PMS 289.
We’re at the intersection of science and art
We at onetwenty communications are amazed by and skilled in the technologies available to enable modern communications. We are also creative, able to artfully apply those technologies with our content to create compelling engagement.
We like this quote from Leonardo DaVinci: “Study the science of art. Study the art of science. Develop your senses… especially learn how to see.”
We learn fast.
The techniques of modern communications and the tools of digital engagement continue to evolve rapidly. While onetwenty communications has preferences based on experience, we acknowledge we aren’t expert in every whiz bang approach. But what we are is committed to delivering high-quality communications, aligned to your needs.
And if that means we need to invest in learning a new trick of the trade, we’d be pleased to focus our passion for learning and our ability to do it quickly on developing that expertise.